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Anderson Research is a market research partner who provides clients with the data they need to make fast, informed, and powerful strategic decisions. We collect the right feedback from the right consumers to give companies a competitive advantage when making business critical decisions.

 

 
 

What we do

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Create products
and experiences that
people rave about

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Build powerful strategies
based on real
consumer feedback

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Test ideas
and concepts before
they go to market

 
 

 How we do it

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Attitudes and Usage Studies
Attitudes and Usage Studies

Determine the size and relationship of users to your product or service; who is aware, who has tried it, and how they use it or would use it in their daily lives.

Customer Satisfaction Surveys
Customer Satisfaction Surveys

Measuring satisfaction allows you to identify and prioritize issues and is a fundamental tool for customer-centric organizations.

Brand Tracking Studies
Brand Tracking Studies

Measure public perceptions of your brand at regular intervals to shed valuable insights into your sales performance.

Consumer Segmentation
Consumer Segmentation

Find commonalities among market groups to identify and target your most winnable prospects.

Concepts and Feature Testing
Concepts and Feature Testing

From product roadmaps to logos and branding, concept testing surveys give you visibility into the impact your strategic decisions will have on the marketplace.

Shopper Journey Research
Shopper Journey Research

Map your customers journey to find the moments that have the most impact on their decisions.

Employee Satisfaction Surveys
Employee Satisfaction Surveys

Great customer satisfaction starts with great employee satisfaction. Are your employees motivated and engaged? Are you looking to reduce turnover? An employee satisfaction survey is a powerful way to gauge the lifeblood of your business.

Competitive Landscape and Analysis
Competitive Landscape and Analysis

Map your position in the market to uncover rich opportunities.

Decision Factor Trees
Decision Factor Trees

Create a hierarchy of how people choose a retailer or product to inform your marketing and messaging. Track changes in public behavior as it happens.

 
 

our vision

 

RESEARCH WITH INTEGRITY. Anderson Research was founded in 2014 to provide clients with fast and accurate consumer research to help them achieve profitable growth. We are dedicated to operating in transparency with fair and honest pricing. We believe these values enable us to create lasting partnerships with the brands we serve to better position them for long term success. 

It's true, we're obsessed with speed and perfection, but more so we look to dive deep into the 'why's' of our findings to drive true emotional connections for our clients with their audience. We believe that data is just the beginning; the meaning behind it is ultimately the product we seek to deliver. 

 

 
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Andrew Anderson
Executive Director, Anderson Research.

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